Ad Testing, Click Testing & Copy Testing

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Increase your knowledge with GMI's unique ad evaluation tools. GMI's interactive media capabilities include a range of unique online tools and techniques specifically for testing advertising on TV, radio, print, outdoor and web media. View sample surveys

We have the facility to efficiently stream TV commercials to online respondents and have developed a range of special online techniques for evaluating print advertising. We can create customized modules for your own specific needs and have access to GMI Global Panels. We can deliver results within hours of being briefed.

Click testing

Click testing is a powerful tool for evaluating any form of print media editorial or advertising activity. The click testing technology captures what people are looking at by recording their mouse clicking activity. Click testing results locate where the “hotspots” are indicating which part of the page attracts the most attention, and in which order.

Outdoor advertising testing

GMI has developed a range of tools for testing outdoor advertising creative, including:

• Comparative evaluation test of ads in real street environments
• Poster click testing
• Brand recognition tests following microsecond exposures to measure instant impact & appeal

Broadcast media evaluation

GMI has pioneered technology to integrate broadcast material into online surveys for the BBC and on the OMD Europe Snapshots surveys. Using our Survey Creator application, video and sound footage can be seamlessly integrated into our online surveys.

We have developed our technology to background-stream media while a survey is being conducted, which minimizes wait time for video or sound footage to be downloaded.